A creative marketing studio for brands & individuals looking for a sense of place.

We help hospitality, wellness and experience-led brands build meaningful identities through thoughtful content, considered storytelling and a digital presence that feels unmistakably their own.

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For brands worth wandering into.

For brands worth wandering into.

Explore what we offer…

01. The Foundation 01. The Foundation
01. The Foundation
£750.00

For brands who need consistency and clarity.

Includes:

  • Monthly content planning

  • Monthly content scheduling

  • Caption writing and trend research

  • Website updates (if required)

  • Creative ideas for trend led events or social concepts

  • Content design using brand guidelines

Best for:
Independent hospitality, wellness and lifestyle brands who want a strong, reliable presence without committing to ongoing content creation - or may have bank of content.

03. The Signature 03. The Signature
03. The Signature
£3,000.00

For brands building a destination-level identity.

Includes everything in The Foundation and The Growth Edit, plus:

We begin with a dedicated full-day content shoot, capturing a library of professional photography and video to power your marketing across social media, your website, PR opportunities and wider brand activity.

Following the shoot, WanderFolk. manages the ongoing marketing of your brand, ensuring the content captured is used thoughtfully and consistently across all platforms.

Includes:

Initial Content Shoot

  • Full-day shoot with WanderFolk.

  • Professional photographer/videographer

  • Capture of photography and video content for social, web and marketing use

Content Editing & Preparation

  • Full day dedicated to editing imagery and video

  • Reel creation and short-form video editing

  • Image selection and formatting for all platforms

Monthly Marketing Management

  • Social media planning and scheduling

  • Caption writing and hashtag strategy

  • Content distribution across social channels

  • Website updates and content optimisation

  • Paid social media advertising management

  • Monthly insight and performance reporting

Best for:
Destination-led hospitality, wellness and experience brands, including hotels, retreats, wellness spaces or individuals and considered lifestyle businesses; looking to build long-term recognition and a distinctive presence.

02. The Growth Edit 02. The Growth Edit
02. The Growth Edit
£1,500.00

For brands ready to elevate their presence and tell their story more consistently.

Includes everything in The Foundation, plus:

  • iPhone/DJO Osmo content creation for posts and Reels

  • Short-form video editing

  • Website content updates and optimisation

  • Email marketing support (campaigns and launches)

  • Creative ideas for trend led events or social concepts

Best for:
Hotels, restaurants, retreats, wellness spaces and experience-led brands who want fresh, on-brand content without the need for a full in-house marketing team.

Our services

Explore our range of services designed to help you move forward with confidence, wherever you're headed next.

  • Curated feeds, thoughtful captions, and growth without chasing trends.

  • Photography direction, short-form video, visual storytelling, and copy that actually connects.

  • Creating brands that feel cohesive, confident, and rooted in story.

  • From tone of voice to visual flow, ensuring your website reflects who you really are.

  • Helping you develop ideas that will generate revenue and content

Work With Us
Steph Jones, Founder of WanderFolk. A woman with brown hair in loose waves, wearing a patterned blue and white blouse and gold jewellery, smiles while leaning on a wooden railing amidst greenery in front of a rustic wooden building

Who we are

With over a decade of experience in luxury hotel wellness marketing, WanderFolk was created for independent brands that want to stand out quietly, without losing their soul.

We work with hotels, retreats, wellness individuals, spas, restaurants, and creative businesses to shape brands that feel intentional, editorial, and human.

We believe good marketing doesn’t shout.

It invites.

It’s about feeling, not forcing - clarity over clutter - and building brands people want to belong to.

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Schedule a time with us

Ready to take your marketing to the next level? Schedule a one-on-one consultation with our experts today and let's get started on crafting the perfect strategy for your business.

Follow us on social

Cozy living room with a central fireplace beneath a wall-mounted TV, surrounded by two white armchairs with blue pillows, a wooden coffee table with books and a potted plant, a tall floor lamp with a gray shade, and a floor lamp with a black shade. The room features exposed wooden ceiling beams and a wood-paneled accent. A window with light-colored curtains is visible on the right.
Person taking a photo of a dessert display with a smartphone. The display includes cookies, scones, and pastries on a tiered wooden stand.
A wooden dining table set with a black plate featuring a gourmet dish, a glass of red wine, a bottle of wine, a small plate with a bread item, a glass of water, a candle, and a centerpiece with yellow and white flowers. Blue chairs surround the table.
A bronze bathtub in a wooden shed or bathroom with a white towel hanging over the edge, a pair of white slippers on the wooden floor, and a small round table with two glasses of rosé wine, a bottle of wine, a dark bottle of soap or lotion, and some purple flowers.
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